• Guardian, Tuesday, February 16, 2016 9:10 AM

People who use adblockers when using the web could be some of the most valuable people to show ads to, according to a new report. The Guardian says the report’s authors say people who block ads could generate more money for publishers because they are likely to be tech savvy and in the “millennial” age range that advertisers want to reach, are less likely to be bots (computers posing as humans), and are likely to see fewer ads overall. "The irony of the conclusion is not lost on the authors, but they claim publishers can still make money from people who have chosen to block ads by delivering 'respectful advertising'. The report, published by the International News Media Association, says: “Reaching the adblocking segment is a privilege that brands have never experienced before. Adblockers interact with ads when they see them more than standard web users – presumably because they see no other ads."

Read the whole story at Guardian »