Creative agency mono named Steve Lynch to the newly created director of communications strategy at its Minneapolis office. Connection strategy is a new area of expertise at mono designed to help the
agency "translate our creative ideas into inspiring communications plans & consumer experiences," with Lynch helping to build its capabilities, grow its expertise, and expand its channel-planning
practice. Lynch joins mono from Olson, where he led the company's connections strategy discipline and worked with clients such as General Mills' yogurt division, McDonald's, Belize Tourism and
Bissell. Before Olson, he spent six years at Mithun working with such clients as General Mills' Nature Valley Granola Bars and Pop Secret Popcorn. In 2015, mono's revenue grew 50% with key wins among
national brands including Sperry, Propel, The North Face, Mozilla Firefox, Advance Auto Parts and SunChips. Most recently, mono was named AOR for handbag and accessories brand Vera Bradley. Moreover,
talent growth was up 34% and the agency opened up an office in San Francisco. "This move reinforces our mission to provide the highest level of innovative and design-centric creative work for clients
who are ready to break through category conventions," said Jim Scott, founder, managing partner, mono.