Deutsch Cooks Up Foster Farms Business
- by Larissa Faw , February 16, 2016
Foster Farms has selected Interpublic Group's Deutsch as its AOR to handle the creative for Foster Farms fresh chicken brands, along with digital and media planning and buying for all company products.
The account will be led from the agency's Los Angeles office. The first project is to develop an integrated campaign for client's fresh chicken line expected to launch in May.
Foster Farms has shaken up its agency partnerships in recent months. Deutsch takes over
responsibilities from four different agencies: Goodby Silverstein, Organic, Direct Partners and OMD. Last August, Foster Farms named San Francisco-based Odysseus Arms its agency for its corn dogs
brand.
Deutsch was a familiar face to the family-owned chicken brand. Deutsch's digital and design team worked on the re-launch of the company's website earlier this
year.
Foster Farms spent $6.68 million on advertising between January to September 2015, nearly double the $3.5 million the company spent during the same time in 2014. For the full
12 months of 2014, Foster Farms' ad budget was $4.3 million, according to Kantar Media.
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“Deutsch is an agency that has produced outstanding creative work based on strong
consumer insights. We look forward to working with Deutsch as a genuine business partner, as we continue to evolve the Foster Farms brand,” stated Ira Brill, director of communications, Foster
Farms.
