• by Sara Guaglione , February 17, 2016

Bon Appétit’s March issue is going to look a little different. The magazine is launching its first “culture issue,” with feature pages shot entirely on an iPhone 6s.

"The reality is, we as a nation of eaters have evolved," stated Adam Rapoport, editor in chief of Bon Appétit. "Food has gone wide – it has become, of all things, cool, which is how we arrived here, at our first-ever Culture Issue."

Described as an issue focusing on the intersection of food, music, entertainment and politics, the magazine includes stories like a feature on the “Brooklynization” of America and a list of Colorado's best marijuana edibles.

Muchie tips are supplied by the stars of the HBO show "Broad City," Ilana Glazer and Abbi Jacobson.

Bon Appétit creative director Alex Grossman told Publishers Daily that the inspiration behind the culture issue came from a realization that the “act of ‘claiming’ the food we eat has become as important as eating the food itself. It's silly I know, but it's true.”

For example, Grossman said, “rock stars are opening serious restaurants, Instagram has turned a thousand people into food authorities. iPhones have made everyone a food photographer. We thought it was time to acknowledge this moment.”

“Food is a huge driver in pop culture right now and we wanted to answer ‘How did we all get so food obsessed?’” he added.

All of the original photography in the 43 pages of the magazine’s feature well (the big, visual stories in the middle of the magazine) was shot using an iPhone 6s.

“More people experience food shot on iPhones than all the rest of food photography put together,” Grossman said. “We thought it would be cool to both acknowledge that fact and see if the aesthetic of that camera could reinforce the issue's theme. Our photographers got really into mimicking some of the well-known Instagram tropes. I think that says a lot.”

He added, “I don't think anyone would be able to tell that we shot this issue on an iPhone from a quality perspective. That in and of itself is pretty cool.”

Grossman said that this culture issue might be a onetime thing: “We feel we are capturing a moment in time that is happening right now. This is the defining moment. I can’t say what will that moment will be in one year.”