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Yahoo Losing Core Users On Key Properties

Between the first week of December 2014 and the same period in 2015, daily active users going to Yahoo’s home page have fell 16.5%, The Information reports. During the same period, DAUs going to Yahoo Mail dropped by 11.5%, while those going to Yahoo Search declined 8.8%. “In each case, time spent by users dropped by an even greater proportion, suggesting Yahoo is losing some of its more-engaged users,” reports The Information.

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