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Barneys Adds Beacons To New Store

Department store chain Barneys New York is offering its consumers an elevated shopping experience by embracing in-store technologies at its newly opened Chelsea flagship. Barneys’ new downtown New York flagship opened its doors Feb. 15 and while increasing Barneys’ footprint within the city by 55,000-square feet, the space also acts as a kind of homecoming for the retailer. Located between 16th and 17th Streets along Seventh Avenue, the block-long store is situation on the same block where Barneys first opened in 1923.

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