NEW! CrossFit Facility Creates 'Fit Nesting Dolls' To Track Client Progress

by Amy Corr @MediaPostOTL, February 17, 2016

BRICK CrossFit launched an interesting campaign to track the progress of its new clients. The campaign is a progressive 5-month fitness plan that uses 3D printed nesting dolls that don't get shorter, only slimmer. The Fit Nesting Dolls, designed by artists from around the world, carry a flash drive within their last layer featuring the member's workout plan. The different layers represent progress made, giving members a motivational tool to keep in sight. Check out a website and video, created by BBDO New York.

ad campaign, health, health and fitness, video

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