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Agency Partners To Add Beacons For Consumer Targeting

  • The Drum, Thursday, February 18, 2016 9:05 AM

Exterion Media has partnered with WPP-owned OOH agency Kinetic to encourage its clients to explore the benefits of using beacons to reach consumers via mobile with more relevant and targeted messaging. As part of the strategy Exterion Media, Europe’s largest privately held out-of-home (OOH) advertising business, will attempt to install beacons across the nationwide Bus and Rail network, Westfield and the London Underground. 

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