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Naked Juice's Kale Blazer Beverage Gets Full Treatment

Kale has become so trendy that it’s been called “a four-letter word,” but that isn’t stopping PepsiCo’s Naked Juice brand from making the dark, leafy and nutritious vegetable the centerpiece of its latest US national advertising campaign that focuses on locally contextualized marketing in a handful of cities where the PepsiCo-owned brand sells best.

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