Around the Net

A-B InBev Backs Struggling Bud Light Lime-A-Rita

Bud Light Lime-A-Rita is subbing in Nelly for Lionel Ritchie. The rapper's 2002 song "Hot in Herre" backs a new ad for the flavored malt beverage that comes as Anheuser-Busch InBev plots a major investment in the struggling brand. The ad marks the beginning of a fresh campaign describing Rita as a "bold margarita."

Read the whole story at Advertising Age »

Next story loading loading..