Around the Net
Retail Email Volumes Up in Q4, Opens Held Strong
- Internet Retailer, Thursday, February 18, 2016 7:26 PM
Multichannel retailers sent 26.1 percent more emails during Q4 2015 than during the rest of the year, according to a new report from Experian. The research revealed that as email volumes increased, open rates and transaction rates among these companies held strong with 21.6 percent opens in Q4 2015 compared to 21.4 percent year over year.
