Amid the layoffs this week at Yahoo, Marissa Mayer, the company's embattled CEO, said programmatic will be a top priority. On the company's Q4 earnings call in early Feb. she said Yahoo’s global
sales team “has been training and scaling from traditional premium-focused sales to performance and programmatic offerings,"
AdExchanger reported. As part of that plan, Mayer said that
Yahoo is “streamlining our sales support and operations teams and simplifying our international organization to focus on fewer ad products.” Yahoo's board approved a 15% cut in its
workforce, the first of those cuts began last week and continued on Wednesday with cuts in its online magazine verticals. Cuts will also come to its BrightRoll business.
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