Leo Burnett USA named Marcello Magalhaes as chief strategy officer. Magalhaes most recently served as a partner and vice president of strategic planning at Leo Burnett Tailor Made in Sao Paulo. In his
new position, Magalhaes will partner with Leo Burnett CEO Rich Stoddart to drive the strategic direction of the U.S. agency and oversee the agency's strategy department. He will also serve as the
global strategy lead on McDonald's and work across the agency's portfolio of clients. In Sao Paulo, Magalhaes worked with brands including Samsung, Fiat-Chrysler (FCA), Brasil Kirin, Carrefour, Disney
and Jeep. He succeeds Mick McCabe, who was named global chief strategy officer for sister Publicis Communications agency, Publicis Worldwide. "During his five years at Leo Burnett Tailor Made,
Marcello's proved that he can rightly guide clients, grow an agency and inspire employees," said Stoddart. "He's what our agency and clients need today. He was a change agent in Brazil, and I know
he'll bring that same mentality and passion to Chicago."