LevLane Lands Hatfield Meats Biz

Clemens Food Group has appointed LevLane as its AOR for its Hatfield Quality Meats and Farm Promise pork brands following a four-month review. The incumbent was Allebach Communications, Souderton, Pa.

LevLane will be responsible for brand planning, creative, media and social. The creative will include both consumer-targeted and trade-oriented, specifically institutional, supermarket and restaurant messaging.

This account switch comes as the family-owned meat brand is prepping expansion plans. The company, based in Hatfield, PA (not far from Philadelphia) is constructing a new facility in Coldwater, MI so that it can extend its service area farther west.

First work from Philadelphia-based LevLane breaks in spring of this year.

Selection was managed by Clemens Food Group Director of Marketing John Masotta, and LevLane landed the business largely due to its "multidisciplinary and ROI-oriented approach, with its emphasis on the nexus of strategic planning, branding, engagement and analytics," according to the company.




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