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Martell Tries Out Google Cardboard VR With Cognac Packaging

  • Marketing, Monday, February 22, 2016 6:11 AM

Cognac brand Martell has created packaging that transforms into a virtual reality (VR) headset to take fans on a journey from Cognac to Shanghai. The packaging for the limited edition 'La French Touch' Martell cognac can be made into a Google Cardboard VR headset and when combined with rendering software WebGL it creates an immersive gaming experience. Gamers can take control of a bird -- the Martell logo -- to bring the bird and the La French Touch house music genre from Cognac in France to Shanghai.

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