Cognac brand Martell has created packaging that transforms into a virtual reality (VR) headset to take fans on a journey from Cognac to Shanghai. The packaging for the
limited edition 'La French Touch' Martell cognac can be made into a Google Cardboard VR headset and when combined with rendering software WebGL it creates an immersive gaming experience. Gamers can
take control of a bird -- the Martell logo -- to bring the bird and the La French Touch house music genre from Cognac in France to Shanghai.
Read the whole story at Marketing »