Chevrolet is doing really native in-cinema advertising. A new pre-film ad looks like a trailer for a horror movie. The video, touting Malibu and Cruze cars, uses horror tropes as a metaphor for crash-avoidance technology. The 60-second spot was directed by Michigander Sam Raimi of “The Evil Dead” fame. Cinema-advertising company Screenvision got the trailer into theaters. See the spot at the jump, and jump.