Programmatic adoption is stalled in Germany as most marketers think automation puts their control of data at risk, according to a report in eMarketer's daily newsletter. According to Dec. 2015 YouGov
survey for the ad tech firm Adform, 88% of marketing decisionmakers in Germany believe retaining control over their own marketing data is important in the long-term. As a result, 52% of respondents to
the survey said they weren't buying ads yet programmatically and had no plans to do so. Their caution also stems from a lack of transparency with nearly one-third of those polled saying they had no
clear idea of where their programmatic ads appeared and 42% said they didn't know what happened with their data. And 23% said the lack of "binding, cross-industry standards for programmatic activity"
posed an additional risk, according to the eMarketer article.
Read the whole story at eMarketer »
