Captain Obvious, the brand ambassador for
Hotels.com, announced his intentions of running for U.S. president by running across the country. A TV ad launched Monday where Captain Obvious threw his hat in the ring. "I've seen
the other candidates, and I know I'm fit for the job," says the Captain, as he runs on a treadmill. "They don't seem very fit at all."
See it
here. Between now and November, Captain Obvious will be sharing his experiences via social media (@CaptainObvious and the hashtag #ObviousPresident), additional TV spots and a
custom website. At
CaptainObviousRunsForPresident.com, supporters can follow his progress and watch 51
different videos from Captain Obvious, made for each state and Washington D.C. At the donate section of the site, Captain Obvious encourages visitors to donate to St. Jude Children's Research
Hospital, The American Cancer Society and American Diabetes Association, since Hotels.com is footing his campaign. Captain Obvious will live-tweet the upcoming presidential debates, starting with the
debate in Houston on Feb. 25.
CP+B created the campaign.
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