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KitKat Launches Mobile Parking Lot For Phone-Free Breaks
- Marketing, Tuesday, February 23, 2016 6:55 AM
KitKat has promoted its new 11-finger Snap & Share bar with a special package sent to 120 innovative companies. The package included one of the bars and a mock parking lot for people to ‘park’ their mobile phones to enjoy a ‘phone-free’ break. The insight behind the work was that people, especially in a work environment, can’t stay away from their phone and rarely look each other in the eyes even in a meeting.
