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Domino's New Ad looks Like A Car Ad, And Is

Domino’s Pizza has a new campaign that looks a lot like a commercial for a cool new sub-compact with a built-in oven. It’s the DXP, the specialty "delivery expert" car Domino's rolled out in October. In one spot, a voice-over explains vehicle features while an engineer with a clipboard goes over the vehicle. There are 97 DXPs on the road after the Fall launch. Because of demand, Domino's plans to build another 50 or so this year.

Read the whole story at Advertising Age »

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