• by Amy Corr  @MediaPostOTL, February 23, 2016

Under Armour launched two of three ads for a new brand campaign: "It's What You Do In The Dark, That Puts You In The Light." The first ad is a 90-second love letter to the hard-working, ass-kicking, U.S. Women's Gymnastics team. The ad shows the team's immense drive, work ethic and grueling training schedule. When the rest of us are sleeping, these women are practicing and traveling to competitions. I'm in awe. The hard work pays off when the women enter a packed arena with confidence. They've got this. Watch it here. In addition, there's a 30-second ad featuring soccer player Memphis Depay, illustrating his intense training schedule, whether it's alone or with his teammates. See it here. A third ad, starring Michael Phelps, will launch in March. Droga5 created the campaign.