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KT Health Rolls Out Tape For Olympics

KT Health is very actively marketing its kinesiology tape product in advance of the 2016 Olympics in Rio de Janeiro. In January, KT Health signed veteran marketing executive Russell Schleiden as its CMO and signed a multi-year deal to become a licensee for the U.S. Olympic Committee, In this Q&A, Greg Venner, CEO, talks about working with athletes, the challenges of growing the kinesiology tape category, and marketing leading to the Rio Olympics.

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