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Siemens Launches U.S. Brand Campaign

It’s called “Ingenuity for Life” and shows how Siemens technology impacts society. The campaign, via the New York office of Ogilvy & Mather, includes print, online, video and social media. The campaign includes three videos and print ads that contrast business and people stories side-by-side to show how Siemens' technology impacts not only industries, but communities and people.

Read the whole story at Advertising Age »

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