The National Association of Realtors is sponsoring new episodes of a video series on Yahoo Finance.
The six episodes of “Now I Get It” will answer commonly asked questions about the home-buying process, with brand integrations featuring Tom Salomone, NAR’s president. The first episode of the series debuted this week, and new episodes will debut every other week through May.
NAR continuously looks for opportunities to connect directly with consumers to demonstrate the expertise and overall value that a realtor brings to the table during all stages of buying and selling, Salomone says
“This includes highly read and respectable news outlets and publications -- like Yahoo -- that reach a variety of demographics and audiences,” Salomone tells Marketing Daily “As part of NAR’s new advertising campaign, “Get Realtor,” this media partnership with Yahoo will help deliver a consistent message that working with a realtor helps buyers, sellers and investors succeed in all things real estate."
This is NAR’s first media partnership, he adds.
“But we hope to continue connecting directly with consumers in similar ways in the future," Salomone says.
To amplify the sponsorship, NAR is running pre-roll video, native and display ads on Yahoo. Yahoo Gemini native ads will enhance the campaign by driving consumers to a custom Mobile Content Module, featuring articles that highlight each episode theme.
NAR’s campaign on Yahoo was developed in partnership with the real estate organization's agency of record, Havas Media.The National Association of Realtors is a trade association representing more than 1.1 million members involved in all aspects of the residential and commercial real estate industries.