Sony has awarded media planning and buying duties for its music division in North America to Omnicom’s OMD, according to sources.
In the U.S., the Sony Music unit spent just over $10 million on ads in 2014, according to Kantar Media. Full-year 2015 figures aren’t yet available.
The company’s North American music business was one of two assignments that had not been decided upon last month when Sony awarded the bulk of its global media account to several agencies including OMD, UM and MediaCom.
In addition to the just-awarded music assignment OMD retained Sony Pictures Entertainment in Europe, The Middle East and Africa and added Asia-Pacific.
Still in review, sources said, is Sony’s North American Electronics business. Once that is awarded, the review will be complete.