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VisitBritain Seeks New Ad Agency For New Project

  • Campaign, Thursday, February 25, 2016 6:56 AM

VisitBritain, the official tourism body, is talking to advertising agencies about a new project to promote the UK overseas. The organisation has called for an expression of interest in a tender named "Brand proposition for the GB tourism brand." The process is only open to agencies on the government's roster. The project is separate from VisitBritain's retained account, which is held by Rainey Kelly Campbell Roalfe/Y&R.

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