- Marketing, Thursday, February 25, 2016 6:54 AM
Crossrail's rebrand to the Elizabeth Line, in honour of the current monarch, has garnered a largely positive response on Twitter. The new name was
announced Tuesday by Transport for London at Bond Street Station, where the Queen was presented with a commemorative Elizabeth roundel, and met those involved in the construction of
Crossrail. TfL's PR team told PRWeek the idea was generated by the in-house marcoms and design teams with no external agency support.
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