Last June, Instagram had just a few hundred advertisers. Than it announced it would roll out a new suite of tools, and lift restrictions on who could advertise. At the end of 2015 the company pushed "seamless" integration with sister company Facebook. Now it says it has over 200,000 brands using it to advertise each month, with some 75% of the app's active advertisers located outside of the US. In terms of active advertisers, Twitter reported just over 130,000 during its last earnings call at the start of February.