Around the Net

Hasbro Turns Its Sights On Girls

  • Reuters, Thursday, February 25, 2016 8 AM

Having captivated boys with its Star Wars figures, Hasbro Inc is turning to Disney Princesses and the launch of its first animated movie to arrest a five-quarter slump in sales of its toys for girls. The second-biggest U.S. toymaker has begun selling dolls from the popular Disney movies "Frozen" and "Cinderella" after wresting the lucrative license from its larger rival, Mattel Inc.

Read the whole story at Reuters »

Next story loading loading..