• Forbes, Thursday, February 25, 2016 9:43 AM

Forbes contributor Rachel Arthur imagines a world where "mundane repeat purchases and those easily solved by data insights, are automatically done for you." The phrase "programmatic commerce," she says, is defined by global commerce services firm Salmon as “Where consumers and businesses allow technology to make purchase decisions on their behalf based on pre-programmed parameters and learned preferences.” There are more than five billion devices connected to the internet and by 2020, Gartner IT projects this number to reach 20.7 billion. "The growth of intelligent data alongside, and consumers being more comfortable with their data being shared (especially millennials), all add to the reasons programmatic commerce will become commonplace in the future," Salmon CEO Neil Stewart told Arthur.

Read the whole story at Forbes »