Millennial News Platform Newsy Chooses SpotX To Power Ads On Apple TV

OTT (over-the-top) news service Newsy on Thursday said it chose video inventory management platform SpotX to manage the sale of its video ads programmatically on Apple TV.

For marketers looking to target millennial cord-cutters, Newsy's video content is also on Watchable from Comcast, Pluto TV, Roku, Amazon Fire TV and Google Chromecast, among others.

An October 2015 report from Forrester Research said consumers 18 to 31 will increasingly be dropping or avoiding a pay TV subscription package in the coming years, and by 2025, half of those consumers will have either “never” had a TV package (35%) or have cut the TV packages they had (15%).

“This audience [of cord cutters] is increasingly harder to find on cable TV, which is why we’ve developed video news experiences in formats specifically for digital device," stated Blake Sabatinelli, general manager of Newsy.

Allen Klosowski, VP-mobile and connected devices, SpotX, told Real-Time Daily in an email that connected TV will become smarter and more versatile, eventually including things like push alerts to help gain viewership during breaking news events.

"The open nature of platforms like AppleTV will give rise to new entrants that will change the user expectation of news delivery, and will compete for the same audience as the largest broadcasters," Klosowski said.

According to SpotX, advertiser spend on connected TV on the SpotX platform increased 570% from Q3 to Q4 in 2015, and publisher CPMs nearly doubled on average.

Newsy, which describes itself as a "preferred content partner for premium publishers who want to connect with a millennial audience" on its site, was bought by the E.W. Scripps Co. in 2013 for $35 million. 

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