• by Steve McClellan  @mp_mcclellan, February 25, 2016

IDComms the UK-based marketing consultant and media audit firm is conducting an industry survey on agency-client transparency issues, which have been in the spotlight for the last year.

The survey quizzes participants about topics such as the impact that close trusting client-agency relationships have on marketing performance, current and future levels of trust within the industry and specific issues that influence trust levels between advertisers and their media agencies.

The deadline for participating is March 4 and the firm expects to reveal findings in April. More on the survey can be found here.