However, among female viewers, a greater percentage (38 percent) preferred the advertising to the game (31 percent).
Favorite Aspect Of The Super Bowl
Men Women Total
The Game 66% 31% 49%
The Ads 18% 38%
28%
Socializing 16% 30% 23%
Source: comScoreQ2 survey of 1,530 adults conducted Jan. 28-31. Not all columns equal 100 percent, due to rounding.
Asked which ads they most looked forward to watching during last night's game, the vast majority of consumers chose Budweiser/Bud Light, followed by Pepsi/Pepsi Light and McDonald's.
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Regarding references to last year's infamous half-time show wardrobe malfunction, 63 percent of respondents said they believed that Anheuser-Busch made the right call in not running an ad it produced that spoofed the incident.
In fact, a majority of respondents believed the Federal Communications Commission either acted appropriately or not harshly enough in fining CBS $550,000 for the incident.