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Drinks Body Slams Report Linking Sponsorship With Underage Drinking

  • Marketing, Friday, February 26, 2016 7:05 AM
Portman Group, the drinks industry body, has slammed a report claiming that alcohol sponsorship causes increased underage drinking. Research by the Institute of Alcohol Studies (IAS) claims that global studies have reported "positive associations between exposure to alcohol sports sponsorship and self-reported alcohol consumption." The Portman Group has attacked the findings and hit out at the motives of the IAS, which it labels as "the UK's leading temperance campaigners."

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