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Facebook Launches More 'Immersive' Larger And Tilting Ads

  • Campaign, Friday, February 26, 2016 7:04 AM

Facebook is launching a platform called Canvas where brands can use a number of tools to create "immersive" experiences. The ad appears within a person’s newsfeed and take up the entire screen when they click on it. The platform allows users to interact with the ad either by scrolling horizontally, vertically or with video. Brands can also make use of a tilt feature whereby they can make an image larger than the phone screen and users can tilt their phone to explore the image.

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