Presidential National TV Ads: Rubio Tops Spending

Marco Rubio -- and his super PAC -- have spent more on national TV media than all presidential candidates.

Since December 2015, “Marco Rubio for President” has placed $675,825, while his political action committee, “Conservative Solutions PAC,” has spent $966,021, according to iSpot.tv.

Hillary Clinton “Hillary for America” has spent $571,048, while Ted Cruz’s “Cruz for President” has spent $119,811 and Bernie Sanders’ “Bernie 2016” has spent $50,183.

Further down the list, Donald Trump comes next -- “Donald J. Trump for President” -- spending $26,492; and Jeb Bush’s “Jeb 2016” at $21,470.

Since December, $2.44 million has been spent on the presidential election by all candidates. About half has come in the last two week. Recently, Bernie Sanders and Rubio’s Conservative Solutions PAC have been major spenders.

Fox News has pulled in the most dollars at $1.4 million, followed by CNN with $96,099; BET at $93,756; TNT with $88,262; TBS at $67,207; NBC with $66,998; MSNBC at $65,192; Fox Business with $62,397; and CBS at $51,628.

Since that time, the vast majority of national TV media impressions have been on Fox News at 525.9 million. CNN is next at 19.6 million, followed by MSNBC at 9.2 million; TNT with 8.5 million; and TBS at 8.2 million.

Political campaigns typically focus much more on local TV advertising, including presidential campaigns. Since December, iSpot.tv says that for all presidential spending, local TV has comprised 41.3% of all impressions; with 42.5% for national TV live impressions.

From January 1 through January 31, according to the Federal Election Commission, net contributions to Clinton were $126.4 million; Sanders, $95.4 million; Cruz’s campaign: $54.1 million; Ben Carson, $57.5 million; Jeb Bush, $33.3 million; Marco Rubio, $32.6 million; and Donald Trump, $25.2 million.

2 comments about "Presidential National TV Ads: Rubio Tops Spending".
Check to receive email when comments are posted.
  1. Christy Stewart from Coles Marketing, February 26, 2016 at 1:34 p.m.

    I feel that the statement "Since December, $2.44 million has been spent on the presidential election by all candidates" needs to have the phrase "with national television" included to show the proportionality of spending overall.  With an estimated $70 million spent by candidates and their Super PACs in Iowa alone leading up to that state's caucus, the spending game is most definitely being played on a local market stage. While the impression levels may be similar locally versus nationally, per iSpot.tv, the dollars being spent to achieve these impressions are not.

  2. David Mountain from Marketing and Advertising Direction, February 29, 2016 at 10:05 a.m.

    The amount being spent here has absolutely nothing to do with the amount of coverage being given, or the ever-growing length of the campaigns.

    Also, there's no better way to do this, and other countries that don't make a profit from new coverage just aren't making as informed of a choice.

    We now return you to your regluarly scheduled coverage, where the candidates will discuss who peed themselves, and when.

Next story loading loading..