Brands can't afford to ignore rising consumer annoyance at online advertising, and must proactively work towards finding a solution, according to Pete Blackshaw,
Nestlé's global head of digital and social media. Speaking last week at a panel during Mobile World Congress, Blackshaw noted that the rise of ad-blocking wasn’t a new problem, and that
brands have had to navigate their way around similar issues before.
Read the whole story at Marketing »