Around the Net

Publishers Embrace Creative Data Data Optimization

  • Beet.TV, Monday, February 29, 2016 9:50 AM
At Beet.TV's event in Vieques, Puerto Rico, attendees heard about The New York Times and other publishers embracing creative optimization of advertising formats. What exactly is this? Fiite, a creative management platform, says it can offer a view of a consumer's experience with an ad from the ground up. "So you take the creative and treat it like a little application and dynamically deliver the right experience for the consumer," according to Flite CEO and Co-Founder Giles Goodwin. “You have all this data so now you can customize the creative to the user’s experience with the ad,” Giles said. “So you take the creative and treat it like a little application and dynamically deliver the right experience for the consumer.”

Read the whole story at Beet.TV »

Next story loading loading..