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Warc Names P&G Most Effective Global Advertiser

Procter & Gamble has overtaken Unilever to take the title of the most effective global advertiser while “breakthrough brands” including Ikea, Heineken and Jaguar owner Tata Group climbed up the rankings. The report, the Warc 100, found that P&G was the most effective advertiser with nine campaigns in the top 100. These include#LikeAGirl by Leo Burnett for its Always brand, ‘Touch the Pickle’ by BBDO for Whisper and Old Spice’s ‘Smellcome to manhood’, from Wieden+Kennedy. 

Read the whole story at Marketing Week »

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