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'New Day' Launches As Trinity Mirror Revenue Declines

Trinity Mirror marked its launch yesterday of the first national newspaper in three decades with a sharp decline in revenues and profits across its other publications. Simon Fox, the chief executive, claimed there was a gap in the market for The New Day, despite falling circulation at the group’s national titles, the Daily MirrorSunday Mirror and Daily Record, and 160 regional titles. Two million free copies of The New Day hit the streets yesterday. From today the cover price will be 25p, rising to 50p in two weeks.

Read the whole story at The Times »

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