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Clear Channel Outdoor To Use Billboards To Monitor Consumer Behavior

  • NPR, Tuesday, March 1, 2016 8 AM

Clear Channel Outdoor is starting a program called Radar that will use billboards to map real-world habits and behaviors from nearby consumers. The technology will help advertisers better target their ads. Privacy advocates are concerned. Radar uses anonymous aggregated data from consumer cellular and mobile devices to measure consumer's real-world travel patterns and behaviors as they move through their day, analyzing data on direction of travel, billboard viewability, and visits to specific destinations.

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