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Why Broadcast Marketing Is Getting Muted

  • Skift, Tuesday, March 1, 2016 8 AM

The emergence of messaging – real-time, two-way channels like Twitter, Facebook Messenger, and SMS – as a dominant form of communication demands that marketers hone their skills as conversationalists. At the same time, broadcast marketing and reach-frequency models are becoming increasingly inadequate as standalone strategies for brand development.

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