• by Karlene Lukovitz  @KLmarketdaily, March 1, 2016

Stouffer’s has launched a multichannel campaign that ties the quality of the brand’s products back to its origins in one woman’s recipes.

A television spot in 15- and 30-second versions — “Stouffer’s Lasagna: Made for You to Love” — tells the story of how Mrs. Stouffer’s recipes, originally popularized in a small Cleveland restaurant in the 1920’s, eventually became a family-owned frozen food business. 

The message: The brand has upheld her high standards for easy, “homemade” family meals, using fresh ingredients and no artificial flavors or preservatives in its lasagna entrées. 

A voiceover describes the entrée as “a delicious meal you can feel good about serving your family — made with love, the way Mrs. Stouffer made it.”

The creative, part of the Nestle USA brand’s “Made the Way You’d Make it” umbrella campaign, is from J. Walter Thompson.

The campaign also includes the brand’s Facebook, Twitter and Instagram channels, print and digital display ads and in-store promotion.

In addition, a small number of consumers/influencers will be invited into Stouffer’s’ test kitchens to work with its chefs and learn how its lasagnas are made, Tom Moe, director of marketing for Stouffer’s, tells Marketing Daily.