Harley-Davidson Taps Fans For Custom King Voting

Harley-Davidson dealerships nationwide are battling for bragging rights in a customization contest.

Out to prove that custom truly is king, Harley-Davidson invited dealers to showcase their individuality in the Custom Kings Customization Contest. Dealers from all over the country turned a Sportster motorcycle into a “Custom of One” work of art.

Customization is one of the biggest ways that riders showcase and celebrate their individuality, says Dino Bernacchi, director of U.S. marketing at Harley-Davidson.

“All of the competitors have put in months of planning, building and straight-up creative thinking into each of the bikes featured in the contest,” Bernacchi says in a release.

The top 64 creations were revealed March 1 for fans to help choose the "king" in a bracket-style competition at



"The Sportster was selected for its unrivaled ability to be transformed into the very definition of performance art and its attainable pricing," per the release, "which makes the bike a realistic goal for nearly any rider."

Initial entries were scored by the Harley-Davidson styling team based on criteria including quality of customization and build, fit and finish, use of paint, design, technique and how teams utilized Harley-Davidson Genuine Parts & Accessories.

The entries with the most votes in each matchup will move on to the next round of the competition. Fans will select the final winner after six rounds of bike-to-bike battles.

Fans can view all of the bike builds by following #HDCustomKings or
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