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Deloitte Study Shows CMO Spend Will Increase, Improvement Needed On Results

  • The Drum, Thursday, March 3, 2016 5:57 AM
Deloitte’s CMO practice leadership has weighed in on a recent CMO Survey report, sponsored by the consultancy, conducted bi-annually for the past eight years by Duke University’s Fuqua School of Business marketing professor Christine Moorman. The key findings of the report were a mix of positive and negative — with the upside being increased marketing spend and the downside focusing on the relative lack of results.

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