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Ford's Futurist Identifies Trends

Ford executive Sheryl Connelly, who spent a few years in marketing before moving on to global trends and futuring 12 years ago, looks beyond the industry, identifying how patterns and forces in the wider world will influence consumer behavior. Ford recently released its 2016 trends, a list built after a series of workshops and consultations with experts around the world. Three themes are repeated throughout the 10 trends identified in Ford's report: inspiration, ingenuity, and identity.

Read the whole story at Arstechnica »

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