RPA hired Don Rohn as group strategic planning director, reporting to David Berne, senior vice president, chief strategy officer at RPA. Rohn most recently served as group director, strategy at
TBWA\Chiat\Day, where he served as the lead strategist on the Nissan account and supervised a multi-disciplinary team of strategists. At RPA, he will direct planning for the agency's
Tempur-Sealy, ARCO, ampm and Clippers accounts
. Rohn also held executive positions at WPP, Saatchi & Saatchi, and TBWA\Chiat\Day. His most recent work at TBWA\Chiat\Day included the
launch of the Nissan Titan with "Shoulders of Giants." "Great strategists like Don are instrumental to our agency's mission to unlevel the playing field for our clients," said Berne. "Don has
experience in both brand and retail marketing. He understands how strong integrated marketing leads to business results both in the near term and over time."