• by Amy Corr  @MediaPostOTL, March 3, 2016

Winter is the perfect season to indulge in copious amounts of comfort food and McDonald's in France launched an American Winter menu that features rich, heavy ingredients like cheese, bacon and mushrooms. In a series of three ads, a man in an extreme situation goes to his happy place for comfort: he envisions eating an item off the McDonald's American Winter menu. In "The Bear," the man is changing a flat tire and forced inside his car to avoid a bear. When the bear breaks a window and rocks the car, this man thinks of good times -- eating McDonald's by the fire. See it here. In part two, we see the man out of his car and attempting to cross a river by walking across a fallen tree. He falls on that tree hard, but thinking of McDonald's soothes his pain. Watch it here. The final ad shows our not safe for outdoorsman making a spear out of a tree limb. When he tries to stab a fish, he stabs himself in the foot. See it here. TBWA\Paris created the campaign, directed by Ben Gregor of Moonwalk.