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Sir Martin Sorrell Warns Against 'Don Draper-ish' Positive Attitude Over Potential Brexit

Sir Martin Sorrell has said that the bullish “Don Draper-ish” attitude of the ad industry is misplaced, warning of concerns such as a possible Brexit from Europe. The WPP chief executive’s comments came as his marketing services group reported a 2.8% boost to pre-tax profits to GBP1.49bn, having finished the year with a strong fourth quarter and started 2016 above target. But Sorrell remained typically bearish on advertisers that are too focused on cost cutting over investing for growth.

Read the whole story at The Guardian »

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