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Strongbow Moves From St Luke's To Adam&Eve/DDB

  • Campaign, Friday, March 4, 2016 6:15 AM

Strongbow, the Heineken-owned cider brand, has appointed Adam & Eve/DDB to handle its advertising account after a competitive pitch. St Luke’s, the incumbent, had held the account since 2005 after winning a five-way pitch. The business was previously handled by Leo Burnett. Heineken ran a competitive pitch in which roster agencies were invited to pitch. The brewer has already appointed A&E/DDB to work on Amstel last year, Desperados in 2014, and John Smith’s in 2014.

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